Pirates to Pods...

There are many people, not least "the enigmatic RS" (see Real Reviews for his lighter work), who spend a lot of time pondering what's going on with blogs and podcasts and what it all means for the traditional media. There are also a lot of people pondering whether it's ever going to be possible to make a good living out of it.

One person who should know is Adam Curry, long-time broadcaster and podcast pioneer, and he's just devoted one of his Daily Source Code programmes (23 June) to a personal survey of how we got where we are and where we're likely to be going. It's a good listen, a fresh, largely unedited stream of consciousness by someone who's actually got something to say, taking you from the days of pirate radio, through do-it-yourself modems, to the current explosion in podcasts. I'll give you just one detail - you really should hear it for yourselves - but, bearing in mind he's probably one of the most successful podcasters, with 100,000 downloads per programme, it still costs him $350 an edition.

What he doesn't say is whether he's made any great efforts to commercialise it, either through advertising or subscription. I guess we're all used to having radio for free so any thought of subscription services probably won't get very far.

But then, that's not the point. The point is that, as long as you've got the patience of a saint to grapple with the technology, you can do it yourself and hopefully produce some content that's entertaining or useful to someone somewhere. It's a form of play (and, oh yes, I nearly forgot, and of communication) and not a means of making money. All of which tends to get lost in the debate, I think.