In a victory for common sense, the Advertising Standards Board has ruled that the word “Pom” is not offensive and is more an affectionate term, on a par with “Kiwi” and “Aussie” (see earlier post). Unless, of course, it’s combined with words like “whingeing” or “b**tard.” Then they might think again.
British People Against Discrimination, who brought the complaint are reportedly disappointed, though you would have thought that England losing the Ashes in three straight Tests would have disappointed them more. Those car ads enjoining Aussies to “tonk a Pom” will have to be updated because that’s exactly what’s happened.
Now, by all the rules of blogging, I should include a link to the Sydney Morning Herald story, but I’m not. For one thing, you don’t really need to know any more. For another, obsessively peppering posts with links just says to me that you see your post as a signpost or a gateway, rather than a worthwhile destination. If everything on the web is just pointing the way to something else, then where’s the substance?